NJP photographer Knut Egil Wang recently launched his project ‘Southbound’ in book form, published by Journal.

The photographer, a member of the second round of the Norwegian Journal of Photography, recently launched his project about Norwegians in the ‘South’ in the book “Southbound”. The project, which he has worked on for a lengthy period of time, has attracted considerable international attention: The New Yorker, American Photo, Slate.com, FStoppers and FeatureShoot.

This presentation on Vimeo gives a glimpse of the content of Wang’s book.

Long, dark winters mean that Norwegians like to travel to more southerly latitudes. The ‘South’ is a collective designation that describes most sunny holiday destinations. Most are in southern Europe, but they may also be located in other areas where there are sunbeds, beaches, swimming pools, cheap shops and reasonably priced alcohol.

Many of these holiday destinations are very similar. The main attraction is not the local culture, but the warm climate. In these places, Norwegians do most of the things they cannot do at home, at the same time as they continue to do all the things we do at home in Norway. ‘So what do Norwegians actually do in the south?’, asks Knut Egil Wang.

The hardcover book is 88 pages long and has been published in English. Order it here.